This famous quote by Andy Warhol seems to be regarded as the footnote of the current Internet celebrity economy. The ever-evolving social platform has given people more and more opportunities to show themselves and even become famous overnight. Some people dream of becoming an influencer, making a hobby a career. However, in the increasingly fierce competition for attention resources, those names that quickly became popular and disappeared, as well as more faces that have never entered the public eye, reveal the difficulties behind the brilliance. The business model of Internet celebrities is constantly iterating and maturing, but the question that the outside world is most concerned about is still: Can Internet celebrities really be able to make money while lying down? How to turn your hobby into income through online platforms, or even as a full-time job? What income-generating methods do Internet celebrities have?
This issue comprehensively compiles articles on foreign influencer marketing platforms, introduces influencer marketing methods and Fax List monetization capabilities, and domestic creators may be able to draw some inspiration from them. 1. The Basics: Turning Traffic into Revenue In the field of online marketing, "influencers" refer to those who can influence others' purchase intentions due to their authority, knowledge, or having a certain size of loyal fans in a certain market segment.
From knowledge payment to offline activities, different fields and different types of Internet celebrities may have different ways of monetizing; each Internet celebrity will also operate multiple channels at the same time to improve the stability of income. Because, an algorithm update of the platform may cause advertising to be diverted to other channels, and the income of influencers and their teams will be greatly affected. The most basic method for marketing on a website or social media is to monetize traffic.