In today's Internet industry, members are everywhere, e-commerce, food delivery, video, music, literature... You can Taiwan Phone Number List see members everywhere. For some users, membership is unpleasant, and membership means more than regular expenses; but for deep users, membership means high-quality, high-efficiency, and Taiwan Phone Number List good service. The focus is not on membership fees, but on better user experience. Gong Yu mentioned in the Q&A session of the financial report analysts: "As for the business model, in fact, we still firmly believe in charging users, especially the monthly subscription fee." Why is Gong Yu so determined to take the membership payment route? 1.
Membership payment has become the main profit point of video websites iQIYI has been promoting the membership payment Taiwan Phone Number List strategy of video websites since 2015. At that time, the paying users in the video industry had very poor habits. The ratio of free users to paying users was even lower than 100:1, and the problem of Taiwan Phone Number List piracy in the video industry was also prominent. No one can imagine that membership fee will be successful in China. However, the popularity of the online drama "Tomb Notes" has knocked on the door of membership payment in the video website industry.
In Q3 2019, iQIYI's membership revenue accounted for more than 50% for the first time; in Q2 2020, membership revenue accounted for 54% of iQIYI's total revenue, and membership business has become half the sky Taiwan Phone Number List of iQIYI. iQIYI has driven the payment of members in China's video website industry. The accumulated number of paid members of Aiyouteng's entire network exceeds 200 million. According to CNNIC's 850 million Taiwan Phone Number List users, the proportion of paid users in China's video website industry is 23.5%. Compared with international streaming media giants such as Netflix and Disney+, the proportion of paying users in China's video website industry still has a lot of room for improvement.