Suggest Use a combination of broad Phone Number List modifier keywords; (eg +wood +dining +table), phrase match and exact match keywords in your account, rather than pure broad match keywords. Split match types into individual ad groups or individual keyword ad groups or SKAGs as they are known in the industry. If you're Phone Number List sure about the match type in your account, select the Columns option on the Keywords tab, then click the Custom header and select Properties and tick "Match Type." See Google's Phone Number List of the different keyword match types.

Don’t forget to monitor your search Phone Number List In Google Ads, you can see the phrases that triggered clicks on your ad. You must regularly review search terms to optimize the performance of your account. Suggest Use the Search Terms Report to identify negative keywords you can add to your account to prevent Phone Number List ads from showing for irrelevant phrases. Search terms reports are easily accessible from the Keywords tab in a campaign or ad group, or you can set up automatic reports to send you this information every week or day. By digging into your search term report, you'll identify new keywords to add to Phone Number List account, and where money might be wasting.

If you're running a Google Shopping campaign, you'll Phone Number List want to look at the search terms that triggered your ad. A pro tip is to use campaign prioritization settings to aggregate search queries with Phone Number List levels of intent or conversion rates is also highly recommended. How to Access the Google Ads Search Terms Report 5. Don't let your account run unmanaged The worst thing you can do is leave your Google Ads account running unsupervised. Your campaigns need to be managed frequently, otherwise performance Phone Number List degrade and costs will increase.