There are different stages in which people become email list aware of who you are and what you offer - and each customer has a unique journey that ultimately leads to a purchase from your business. At each stage of your funnel, there are different goals for your marketing and different things you can offer your prospects — but prospects won't go from awareness to purchase all at once. You don't ask someone to marry you on the first date, and you don't throw a sales offer in someone's face until they really know who your business is. “similarly, you're not going to ask someone to give you a credit card for $1,000 a year or something after they first hear about you.
Or at least you shouldn't,” notes phu. The stages of the marketing funnel are: top of the funnel middle of the funnel funnel bottom understanding your funnel and your customers' journey to a potential purchase or conversion helps you decide which paid email list marketing channels you use to help you move a prospect through the funnel one step at a time. Think about the funnel for your business. Different paid marketing channels can help people move from one stage to the next. Facebook ads, display ads, and youtube ads tend to be categorized as top funnel channels, but they can also be used at the bottom.
Many people can use retargeting ads through these email list mediums to re-attempt people who didn't convert the first time around and keep your brand top of mind. Paid search is most often ranked mid-funnel or bottom-of-funnel. This is where people search for a product in your field or your brand name. 1. Can you give compelling examples of paid ads? If you're not sure where to start with paid search ads, phu offers some examples. Here's a great example of a facebook carousel ad from hellofresh:baimautwg food ada facebook carousel ad for hellofresh that grabs attention with a colorful and fresh image. What's great about this ad?