Do they put a lot of effort into their posts? These are all critical questions to ask yourself as you research influencers. Engagement An influencer’s Whatsapp Number List engagement rate shows how well their followers respond to their content. If they have a high engagement rate, it means that their audience is genuinely interested in what they share. If they fit your Whatsapp Number List buyer persona, chances are their audience will, too. Values In addition to matching your buyer personas, the influencers you work with should also align with your brand’s mission and values.

While many influencers list their average Whatsapp Number List engagement rate on their media kit (which is similar to a resume), you can determine this number yourself by adding the total number of likes and comments they received on a specific post. Then, divide the total by their follower count, and multiply by 100. Authenticity Authentic influencers Whatsapp Number List tend to have more dedicated followers. They’re known to share personal stories, tips, and advice, which helps them connect with their audience on a more personal level. Authenticity is especially important when it comes to promoted posts. Some social media users are put off by “salesy” product ads.

With this in mind, it’s critical to ensure that Whatsapp Number List your influencer can promote your brand in a natural, relatable way. Relevance The influencers you choose to work with will be representing your Whatsapp Number List brand; therefore, you want to ensure their niche is relevant to your industry. When you’re searching through profiles, you should be able to imagine those people using the products and services Whatsapp Number List you provide.